About

If You Want It, LTD is a New York based 501(c)(3) organization that supports the fight for gender self-determination and body sovereignty through community building, retail sales, events and charitable giveaways.

Gender is Over! If You Want it was originally inspired by Yoko & John’s “War Is Over! (If You Want It)” campaign, a lifelong frustration with normative binary gender roles and coercive gendering, and a belief in self-determination.

We think that society’s emphasis on assigned binary gender roles is harmful, damaging, and often violent, and this is a statement against that. However, by “gender” we don’t mean “gender identities” — we believe that people’s gender identities & expressions are valid and should be respected! We also don’t intend for this to imply that we currently live in a post-gender world: gendered violence & gender inequality are real and pressing issues that require lots of work to dismantle.

Self-expression and solidarity along with critical thinking and a desire to start conversations guide the project. The message is open to interpretation and people's perspectives are far and wide.

This is what the concept means to our supporters.

We donate proceeds from clothing sales to organizations that work in support of trans & gender nonconforming people with special consideration for: education, youth empowerment, homelessness, mental health, incarceration, and structural racism.

A note on our accountability and grappling with our message's complexities exists here.