About:

This project was inspired by Yoko & John’s “War Is Over! (If You Want It)” campaign, a lifelong frustration with normative binary gender roles and coercive gendering, and a belief in self-determination.

We think that society’s emphasis on assigned binary gender roles is harmful, damaging, and often violent, and this is a statement against that. However, by “gender” we don’t mean “gender identities” — we believe that people’s chosen gender identities & expressions are valid and should be respected! We also don’t intend for this to imply that we currently live in a post-gender world: gendered violence & gender inequality are real and pressing issues that require lots of work to dismantle.

Self-expression and solidarity along with critical thinking and a desire to start conversations guide the project. The message is open to interpretation and people's perspectives are far and wide.

This is what the concept means to our supporters.

We donate proceeds from clothing sales to organizations that work in support of trans & gender nonconforming people with special consideration for: youth empowerment, homelessness, mental health, incarceration, and structural racism. We also use proceeds to give free gear to LGBTQ youth and fund the continuation of the project.

A note on accountability exists here.

Get One Of Your Own

Buy GIO Gear & Donate Now

Please contact us for orders outside of the USA, Australia, Canada, China, France, Germany, Ireland, Italy, Malaysia, Spain, and the UK.

Proceeds go towards fundraising for rad organizations, building inventory, or buying gear to distribute to queer and trans youth, for free.

Donate without buying a shirt (your donation is NOT - yet! - tax deductible):

Media Mentions

Check out where we're popping up!

Resources

Here's a short list of organizations doing incredible work to support queer and trans people, with special consideration for: youth empowerment, homelessness, mental health, incarceration, and structural racism. We are not partners with any of these organizations, we just believe they're doing really important work.